Don’t make ads. Make TikToks.
Recognize this tagline? You’re right, it’s from TikTok – the trendiest social media player today.
TikTok has an extremely huge network that has gained worldwide traction. Right now, it’s available in 150 countries.
Had over 2 billion downloads worldwide as of April 2020…
That’s a lot of potential customers for your store, right?
That’s probably why it’s getting a lot of attention from marketers and business owners. It’s becoming a promising channel to promote and sell any product or service. But that’s not even the best part.
Shopify recently announced a collaboration with TikTok. Giving merchants with Shopify Stores access to the so-called trendiest social media channel.
Awesome, right? Now’s your chance to unlock the true potential of your Shopify store with TikTok.
Still hesitant to try TikTok for business? Don’t worry, I got your back. We have a lot to discuss, so let’s dive right into it.
What is TikTok?
You’ve heard of Tiktok or watched Tiktok videos on the internet, right?
TikTok is actually…
A treasure chest full of short and entertaining videos!
It’s probably for that reason that people often share TikTok videos on Facebook, Instagram, and other social media platforms.
Because of all this sharing, TikTok continues to rise to fame. Especially among teenagers.
Did you know that 41% of TikTok users are between the age of 16-24? So, if you’re hoping to reach teens, TikTok is where you need to be.
This brings us to this question: how can you use TikTok for your business?
Introducing TikTok for Business
TikTok’s own business tool launched last June 2020. So, what is it for?
TikTok for business is a hub that contains tips, notes, and connections to other platforms. The tool also provides market research and analysis data, allowing merchants like you to understand the market in order to use TikTok effectively in your advertising campaigns.
Find Out More About TikTok for Business
- Building a connection.
- Developing new trend.
- Keeping it interesting.
Wouldn’t it be great if your brand had that impact?
With TikTok for Business, you can do just that. You can use it to unleash your brand’s creative side.
It’s an immersive world without judgment where all voices can be heard. TikTok actually believes that no matter how big or small your business is, whatever you’re selling. Brands Deserve to Be Discovered.
So, what are you waiting for? Take your brand to the next level.
Let TikTok serve as a platform for you to tell the story of your brand.
Get your creative juices flowin.’ Connect creatively and authentically with audiences around the world using TikTok.
You can use the following unique engagement solutions and immersive formats available:
- TopView – This video first format lets you present your brand on TikTok’s most prominent and unmissable placement. (Customers will find it hard not to notice your brand!)
- In-Feeds Ads – Share your brand’s story like a TikTok creator by adding your video into the user’s “For You” feed. (What a better way than to appear in the user’s feed, right?)
- Branded Hashtag Challenge – This is a unique engagement format that nurtures a user’s creativity and expression. (Want to start a trend? Try this!)
But that’s not even the best part. You see, TikTok for Business can also, Grow Your Audience and Develop Your Brand.
Shopify’s Partnership with TikTok
Yes, you are correct! The two companies have teamed up.
They announced the partnership last October, along with a TikTok hashtag challenge featuring #Shopblack. Focusing primarily on supporting black-owned startups.
Thanks to this collaboration, the TikTok channel is now available on the Shopify App Store. Shopify merchants like you can use this tool to post and manage ads on TikTok (without leaving their Shopify store.) Isn’t that wonderful?
Right now, the app is currently available in 21 countries including Australia, United Kingdom, United States, etc.
Reach Out to Customers in A Fun Way
The partnership between TikTok and Shopify has given Shopify merchants access to this new market.
Now, TikTok is an indispensable marketing channel. The one you can’t miss! Even more so now that you can adjust the settings of TikTok campaigns right from the Shopify dashboard.
Gone are the days where you need to open multiple pages.
This channel also lets you create short videos in TikTok’s signature style so you can show off your products on the platform. The ease of installation, large user base, a $300 credit offer, and a highly engaged demographic make this an excellent marketing channel.
Use this channel and platform to always keep your eye on the trends in the e-commerce world.
Who knows, you might even be able to create your own trend through TikTok.