At this point, you should know why your Shopify store needs a blog and the positive effects it can have on your SEO efforts. But, as most procrastinators are aware, actually doing something is much harder than knowing you need to do it.
Though starting a blog for your Shopify page may feel like a big project — especially if you aren’t a writer — it is a relatively simple process. However, there are a few important tips and tricks to keep in mind as you embark on your journey to blogger-dom.
How to Add a Blog to Your Shopify: What Method is Right For You?
The most important thing to know when starting a Shopify blog is how to start one. There are two different ways to do this, each with their own benefits and drawbacks.
The first is by adding a blog directly to your Shopify site through Shopify itself. All Shopify stores have a default category called “News”, but can be changed through the shopify blog platform. Avada has a great step-by-step guide on how to add a blog to your Shopify site.
The second way to start a Shopify blog is to pick a third-party platform to host your blog. There are multiple options at a variety of price ranges that allow for differing levels of customization, such as WordPress (hosted and self-hosted versions), Blogger, Wix, and more.
This is a great option for those who are looking to have a blog that can be heavily customized depending on their store’s needs. Additionally, they can be easily connected to your Shopify page so that it is a seamless user experience that doesn’t feel like you are leaving the website to go to another.
Your Blog Content Should Relate to Your Shopify Store
While this may seem like a given, some people get so excited when they hear about the SEO benefits of blogging that they get a bit overzealous and blog about everything imaginable.
While your blog should have a wide range of topics, the ultimate goal of your blog should be to drive readers to your Shopify product pages. When this is done right, blogs can garner up to 10,000 visits per month, boosting your site’s SEO ranking and bringing in customers in droves.
Check out this article from Sumo for examples of successful Shopify stores and how they use educational and product-related articles to boost their website traffic.
Create Meaningful Content That People Will Actually Want to Read
Starting a blog is one thing, creating content is another. Consistently posting high-quality blog content is something that many businesses struggle with, and small businesses that do not have the funds to hire a team of content writers are at a disadvantage.
That being said, you do not have to be the next Ernest Hemingway, nor do you have to be an especially great writer to create blog content that is worthwhile to read. To make great blog content, here are a few things you will need to ask yourself:
- Who are you writing for? (or) Who is your target audience?
- Is your article relevant to your business?
- Is the topic of your blog interesting enough that you would read it if you weren’t the one writing it?
- Will readers learn something new or valuable after reading your article?
- Is my article easily understandable, free of typos and glaring grammatical errors?
When you can confidently answer these questions, your blog content is already shaping up to be better than 80% of the clickbait articles you see on Facebook.
Again, you don’t have to worry if you aren’t an amazing writer. Just write as if you’re speaking directly to your reader and your intention will come through.
Identify Keywords and Use Them Wisely
Blogs offer a unique opportunity to use keywords — both short and long tail — in ways that Shopify pages alone cannot. Google typically classifies search results based on user intent behind the keywords, rather than just keywords alone.
For example, imagine that you sell knitting patterns on your Shopify. Someone searches “knitting patterns” online. While it may seem like the user is looking to buy knitting patterns, this may not be the case. Google then examines patterns of intent behind the keywords and comes to the conclusion that most people who search “knitting patterns” have then clicked on articles about knitting patterns, rather than buying knitting patterns.
This means that your Shopify store may not show up in this user’s search at all. However, if you have blogs with articles such as “How to Follow Knitting Patterns”, you will be much more likely to appear.
Similarly, using keywords in blogs helps you rank for keywords, including long tail keywords. You should use your keywords in the title of the article and sprinkle it throughout, as this helps Google’s crawlers determine what your article is about. Be warned — there is such a thing as too many keywords, so use them carefully.
Last, but not least, you should post articles to your Shopify blog frequently and consistently. Google uses how active and frequently updated a page is to determine its SEO rank, so the more active you are on your blog, the better.
Some blogs share articles 2-3 times per day, but for small businesses without the resources to hire content writers, this may be beyond your reach. However, posting this often is not a requirement. Best practice dictates that you should blog 2-4 times per week, averaging 11+ posts a month.
As you can see, there’s a lot of information to take in and consider when starting your own Shopify blog. Make sure that the content is relevant for what you’re selling on your store so people will want to read it. You also need to identify keywords and use them wisely – they’ll help with SEO rankings as well as give potential customers more insight into what they should buy from your shop. Finally, make sure you post consistently! People like reliable sources of new products or services; if an article doesn’t come up right away on search engine results pages (SERPs) then readers may not bother clicking through