If you are the proud owner of a Shopify ecommerce store, you need a blog to accompany it. Blogging not only boosts your site’s visibility and SEO ranking, but can lead customers right to your store.
There is only one down side when it comes to blogging: sheer numbers. Blogs are the internet’s bread and butter, with millions of blog articles being published —and even more being read— every day. With this many blogs circulating on the world wide web, it can be difficult for bloggers that are just starting out to get noticed by their target audience.
This is why it is paramount that your Shopify store’s blog is high quality, both in terms of content and aesthetic appeal. Additionally, there is a big difference between a good blog and a great blog, the latter of which you should always strive for.
To give you a better idea of what you should be aiming for with your Shopify blog (and hopefully give you a bit of inspiration) we have compiled a list of some of the best examples of ecommerce blogs, some hosted on Shopify — in no particular order — and what you can learn from them.
Press is a health food company that sells vegan, plant-based goods such as juices, smoothies, kombucha, and soup. They also offer a subscription service that offers customers the ability to have their products delivered right to their door.
Their blog, called The Squeeze, is a well-organized, user-friendly site. It features multiple types of media, such as photos and videos, alongside each of their blog posts to make for a more engaging user experience.
What you can learn from this blog:
- Citing your sources — especially for blog articles that contain scientific information or statistics — is a great way to build trust between you and the customer. The Squeeze does this in many of their articles, showing that they are transparent about where they acquired their information. Additionally, they have a button to contact their in-house nutritionist on the bottom of many of their articles for readers who want to learn more.
- Use different formats to keep the attention of your readers. Blogs are not text-only anymore. In fact, they shouldn’t be. The Squeeze accompanies their articles with relevant photos and videos.
- Influencer marketing can be lucrative. The Squeeze regularly features guest posts and interviews with influencers that line up with their brand. This is a great way to build viewership for your blog as an influencer’s audience — who may not be already aware of your brand — will be more likely to interact with your site.
- Use your blog as an extension of your brand. The Squeeze’s website design is very similar to that of the main store. Maintaining a consistent design between your store and blog is important because it uses color and interface to create a cohesive visual “message” to your customers.
Check out these articles from The Squeeze by Press to see their tactics in action:
- 5 steps to kick start your journey to a healthier, plant based lifestyle
- Pre and Post-Workout Nutrition
- The Story Of A Green Juice Convert
Au Lit Fine Linens, as the name suggests, is first and foremost a place for customers to find luxurious and cozy sheets, pillowcases, and other types of linens.
Their blog, Between The Sheets, has a more SEO-focused approach than some of the other blogs on this list. Their content mainly centers around education, answering any questions that searchers may need an answer to. Their blog also features articles specifically crafted to answer questions about their products, leading customers to make informed buying decisions.
What you can learn from this blog:
- Use keywords to your advantage. Between The Sheets features many articles that feature their target keywords, which is a strong SEO tactic. When this is done strategically (read: not overly obvious) using keywords is an effective way to rank for said keyword and appear higher in searches, meaning that potential customers will be more likely to come across your blog and store.
- Cement yourself/your store as an expert in your field using informational blog posts. Between The Sheets publishes a number of educational articles. By giving your readers helpful information about your products or articles relating to your products, it shows customers that you are knowledgeable about your field. Not only does this build trust between your store and its customers, but it makes consumers feel safer about their purchase when they know they can count on your store if they have any questions or concerns.
- Feature your own products in blog articles. Between The Sheets will link Au Lit Fine Linens frequently in their posts. This can be done as an answer to a question or a problem. For example, a user might search “why are my sheets scratchy?” and their article not only explains why sheets can be uncomfortable, but offer their non-scratchy sheets as an alternative. Be aware, this should be done sparingly — not every article should center around your products — because customers know when you are only trying to sell them something.
Here are a few posts from Between The Sheets by Au Lit Fine Linens that demonstrate how they use SEO tactics in their blog:
Urban Beardsman is a blog developed by the beard-centric ecommerce store, Beardbrand. As you may have already guessed, Beardbrand sells anything and everything you may need for maintaining facial hair.
Urban Beardsman is one of the best examples on this list. Not only is their blog beautifully designed — it’s pleasing aesthetic format lines up (pun intended) perfectly with that of the main site and store — it features carefully cultivated, niche content that appeals to a very specific target demographic.
What you can learn from this blog:
- Focus on content that appeals to your target demographic. The articles on Urban Beardsman are entirely useless for anyone who does not have or is not interested in beards. While that may seem limiting, as it will not expand their target demographic, it is actually much more effective than trying to write articles that will please everyone who happens to come across their site. This is extremely effective for Shopify stores that offer products or services in a niche area, rather than a broader selection, as you are focusing on creating content that is relevant to the people who are most likely to buy from you.
- Use specialized, niche keywords that your Shopify store will be more likely to rank for. Urban Beardsman has a stellar approach to keywords, focusing on specific long-tail keywords that are both relevant to their brand and are not so widely used across the internet that they have too much competition. For example, the Urban Beardsman ranks high in searches for keywords such as “beard oil” and “beard balm”, where they may not have ranked as highly for broader keywords , such as “beard care”. This does require a little bit of research, as you have to know what keywords have the least competition (appear fewer times) and the most hits (how often it appears in searches).
- Use your niche to your advantage. The articles found on Urban Beardsman are unlike ones that you will find anywhere else. They have researched what other similar companies are blogging about, then have chosen to write articles that are different from them. Additionally, this new information is relevant and useful to their readers, as these articles are heavily researched and highly educational (and often feature well-placed and not-too-obvious links to Beardbrand’s products!). When you do this, it means that your Shopify blog is offering new information that readers will not find anywhere else. High quality, unique content is the number one thing your blog should provide consumers. Which brings us to our next point…
- Share unique media. Many blogs use stock images or generic photos that have likely been used somewhere else on the internet, but not Urban Beardsman. Their articles feature photos that have been taken specifically for that purpose, likely hiring a photographer to snap a few photos of the subject to share on their site. This is a great tactic because, again, your Shopify blog should offer fresh and unique media — in addition to written content.
Creating unique content is also important because your Shopify blog should never feature content — written or otherwise — that you do not have the express permission to use. If you do not have permission to use content (but have chosen to post it anyway) this is considered theft and can result in your post or website being flagged and potentially taken down.
Check out these articles from Beardbrand’s blog, the Urban Beardsman, that feature their powerful, unique niche content:
- How to Grow a Beard: The Essential Guide
- Top 11 Ways to Use Utility Balm
- What Beard Oil Does and How to Use It
The Farmer’s Dog is an ecommerce brand that sells high quality, healthy dog food online. Their blog, Digest, (a clever double entendre for a title — “digest” can mean the way food is broken down by the body or a compilation of material/readings — extra points for that!) is mainly educational, and their content is peer-reviewed for accuracy and certified correct by licensed veterinarians.
The Farmer’s Dog’s dedication to offering useful and legitimately accurate information to its readers in their blog solidifies their spot on this list for two reasons: one, it cements their authority on the subject, making them a trustworthy source of information; and two, it shows Digest readers that the company truly cares about the wellbeing of their customer’s furry friends.
What you can learn from this blog:
- Show readers that you care about more than just making money. The Farmer’s Dog’s Digest is a great example of a blog that is used to portray genuine care and concern for the company’s customers. They demonstrate this through their dedication to offering readers accurate information and by including their customers in their content, either through testimonials or by answering their questions in an article format.
In this day and age, authentic care is one of the most important things a store (Shopify or otherwise) can offer its customers because modern consumers are just as concerned with who they are buying from — not just what they are purchasing. This is especially paramount in industries that involve more emotional subjects, such as pets or children. As an entrepreneur, you should care about your customers, and if you don’t, they will be able to tell. Consumers don’t want to buy from companies that do not have any concern for them whatsoever.
- Use media, such as photos or videos, to break up longer blog posts. Since Digest thoroughly covers educational topics, these articles tend to be quite long. They supplement this by adding additional media throughout the article to break up the text and make it more engaging for the reader.
This is a great tactic for your Shopify blog because consumers don’t like being presented with a wall of text. You have probably clicked on a link that sounded interesting, only to be put-off and click away when you notice that the article is very long. Consumers do the same thing! You can still create long content — some topics may require more information than others — but you should add “breaks” in the text, either with photos and videos or with formatting (paragraphs, bullet points, etc.). It makes your article feel less daunting for readers, resulting in them being more likely to stay on the page instead of clicking away.
Here are some links that show why Digest is one of the best Shopify and ecommerce blogs:
- 5 Science-Backed Benefits of Fresh Food
- An End To Painful, Expensive Skin Problems For a Special Pekingese
- How to Decode Your Dog’s Vomit
Overview: How These Blogs Can Help You Make Your Shopify Blog Great
Each of these blogs demonstrate different tactics and approaches that make them effective in their specific market. Of course, your Shopify blog will be different, as it should focus on the content your store provides and your target demographic.
Is your Shopify store centered around selling products or services that are extremely niche and only appeal to a small target audience? Take some pointers from Beardbrand’s blog, Urban Beardsman.
Do you want your Shopify blog to help cement your company as a trustworthy authority on a subject and show your customers that you truly care about them? Digest by The Farmer’s Dog is a great blog to emulate.
Looking to create cutting-edge content that is both informational and aesthetically pleasing? The Squeeze, a blog from Press, can give you ideas on how to make that happen.
When creating or fine-tuning your Shopify blog, don’t be afraid to do your own research, as there are millions of blogs out there to learn from. Before you know it, your blog will be carving out a space for itself and your store.