Blogs are like opinions: we sure hope you’ve got one. If you don’t have a blog for your Shopify store, you are missing out on a bevy of benefits just waiting to be reaped.
Some people still hold the antiquated belief that blogs are nothing more than online diaries, websites that hide in the darkest corners of the internet — the deepest thoughts of some teenager just waiting for an unsuspecting browser to stumble upon their tales of woe. . . While blogging did have humble, diary-esque beginnings — the term “blog” itself is an amalgamation of “web” and “log” — it has grown into something much more complex.
Blogging is no longer a personal affair. Blogs have become a powerful SEO tool that savvy business owners and marketers across the world are leveraging to their advantage. Any website worth its salt has an active blog — to the tune of 3.5 million blog posts being written and uploaded to the internet every day.
In fact, a lot of the content that you see while browsing the internet is considered part of a blog: that how-to guide you read when you had to repair something; the BuzzFeed listicle about the “Top 10 Amazon Must-Haves”; even the recipe you found on your favorite chef’s website. Heck, even this article is a blog post.
Optimizing your Shopify webpage alone is not enough to garner your store a high ranking with Google or any other search engine. When it comes to SEO, content is king, and consistently producing high-quality content for your website’s blog is a must in today’s e-commerce landscape.
Blogs are an invaluable tool for e-commerce entrepreneurs as they can boost your Shopify store’s SEO ranking — both directly and indirectly — resulting in astounding results. Here’s why:
Blogs Lead Customers to You
Blogs present the unique opportunity for potential customers to find your store, without paying for ads. Unless a potential customer is specifically looking to purchase something you sell on your Shopify store, it is unlikely that your webpage will rank in their search results.
Imagine that you sell wall art in your store. If someone searches on Google “how to decorate empty walls” or “gallery wall ideas” — the link to your Shopify store will not show up in their search.
However, if your Shopify store has a blog where you have written articles such as “How to Decorate an Empty Wall” or “10 Amazing Photos to Inspire Your Gallery Wall”, you will appear in that person’s search. By attracting their attention with a blog, you can then direct them to your store.
To put it simply, blogs help you organically reach potential customers by using interesting and helpful information that is relevant to your product.
Having an Active Blog Means Your Shopify Store Will Have Fresh, Updated Content
Google’s crawlers specifically monitor websites to see how often they are updated. How frequently or infrequently your website is updated has a direct impact on its ranking. Websites that are regularly updated consistently rank higher than those that are not.
A Shopify page alone does not give you many opportunities to update your website’s content, especially if you don’t offer many products. Blogging regularly is an effective way to ensure that your website always has new content to prevent your store from dropping in rank.
Blogs Provide Opportunities For Links
Ask any SEO enthusiast, we love links! Links are an effective tool that can lead the people who visit your site wherever you want them to go — provided that the location has a webpage.
Internal linking is useful for guiding your customers throughout your own website. In a blog, you can link to products or other articles on your site that are relevant to the initial post. Linking many pieces of your website together can be a daunting task, but as you spend more time creating content that relates to your Shopify store, you will find many ways to weave links throughout your website.
Backlinks can prove a bit tricky, as they are links from other websites that lead to your website or Shopify store. One way to encourage others to add backlinks to your site is by writing high-quality, well-researched, informational articles for your blog — bloggers from neighboring websites may notice your hard work and expertise and link to your blog. However, the easier way is to reach out to bloggers that create content similar (but not exactly the same) to your own and ask if they would consider adding backlinks to your website to their page. Unfortunately, there is no guarantee they will agree to do so.
Blogging Increases the Number of Indexed Pages
Search engine crawlers are always combing the internet to find websites that they deem credible and useful, which they calculate by assessing a website’s number of indexed pages.
Typically, the larger the website and the amount of content it contains results in a higher number of indexed pages. Your Shopify store likely has very few indexed pages. By posting blog articles alongside your store, Google will then calculate these indexed pages, building credibility (in the search engine’s eyes) for your site.
Blogging Helps Build Credibility with Potential Customers
Customers do not want to buy from sellers who have no knowledge of their products. When you create high-quality, well-researched, informational blog content relating to your Shopify store, you are cementing yourself as an expert in your field. Customers will be more likely to purchase products from you if you are educated and passionate about what you sell, because it means that you stand by your product and that customers can learn from you.
While not a direct, quantifiable SEO benefit, it is one of the most important and rewarding features of blogging.
The Numbers Don’t Lie — Blogging is Worthwhile for SEO
Still not convinced that starting a blog is right for your Shopify store? Well, you’re about to be. Here are some statistics gathered by IMPACT+ that show the SEO benefits of blogging:
- 77% of people who use the internet read blogs.
- 61% of consumers from the U.S. have purchased a product after a blog recommended it to them.
- 69% of businesses say most of their lead generation comes from blogging.
- Business websites with blogs receive 55% more visitors.
What are you waiting for? Get out there and start blogging!