It’s no secret that TikTok is blowing up. TikTok is the new kid on the block for social media platforms and already boasts over 1 billion active monthly users, more than Snapchat, Pinterest, and Twitter!
The app has over 2.6 billion downloads and is the fastest-growing social media application of the year. With news that Instagram may be dying and short-form video being the future of marketing, there is no surprise that large brands are beginning to throw money into their TikTok advertising.
Users love TikTok. Their average daily time spent on the platform is 52 minutes. For younger users below the age of 15, their average daily usage is up to 80 minutes. TikTok users open the app up to eight times a day, and as seen above, it boasts more users than other social media platforms.
TikTok also reaches a far diverse range of users. The largest demographic on the app by far is Generation Z, sitting at 41%. The other 59% of the users consist of Millennials, Generation X and Baby Boomers. Meaning, no matter the niche your brand is geared towards, there will likely be users on this platform interested in your product.
TikTok knows it has an excellent platform, and has developed a strong advertising tool that you should take advantage of for your Shopify store today. This blog is going to discuss in detail how to set-up a winning advertising campaign on TikTok, including all the things you need to consider when launching an advertising campaign on TikTok.
Creating A TikTok For Business Account
Getting started with advertising on TikTok is simple. Create a TikTok For Business Account to launch an advertising campaign on the platform.
Go to the TikTok For Business homepage and click ‘Create Now.’
This will take you to the sign-up page. Enter your details and follow the prompts to create an account. Once you’re verified, either by using your e-mail or mobile device, you’re ready to start your advertising journey.
TikTok For Business will then ask you to fill in your business details. Once completed, you will then be directed to the TikTok For Business home page.
TikTok will request more information from you at this stage. You need to input your billing information and also describe your business. This information is needed before you are able to start an advertising campaign.
From here you will be directed to choose which version of Ads Manager you would like to use. Simplified mode, which is great for time-saving and offers a variety of templates for you to use. We highly recommend this version if you aren’t very tech savvy or you don’t have a lot of time to dedicate to creating ads. Custom mode gives you that full creative control you need to create that perfect specialized ad. Don’t worry, you can switch between either mode at any time.
For the purpose of this guide, we chose simplified mode. From here, you will be directed to set-up your advertising campaign.
As easy as that, you are now the owner of a TikTok For Business account. This is where you will run your advertising campaigns. It takes less than ten minutes to get started with this account, so the barrier to entry is pretty low.
Creating Your First Advertising Campaign
So, you have your TikTok For Business Account and now you’re looking to create your first advertising campaign – great! TikTok’s Ad Manager makes this process seamless, and it only takes four steps to get your advertisement rolling.
Choose your goal. The simplified version of TikTok’s Ad Manager offers you three options to choose from – connect with customers, get website visits or generate customer leads. Pick which one best suits your advertising goals.
You will then be asked to define your audience. Whilst TikTok offers an automatic audience option, I would recommend setting a manual target audience for your first campaign.
You can choose targeted demographic and interest information to really niche your advertising to your target market.
By aligning this closely with your target market or target buyer persona, you can ensure your advertising is reaching the right audience.
On the right hand side, TikTok Ads Manager will let you know the estimate of how many users your advertisement may reach with the above considerations included. With nothing selected, this is broad. However, when narrowing down to your target market – it becomes more targeted. This will give you a good indication of how many users match your target market on the app.
The next step is to determine your budget. Depending on what goal you’ve selected at the beginning of your campaign, more targeted goals will appear in the ‘select goal’ drop-down menu. You can choose whether to have a lifetime budget or daily budget.
You will also be able to select the dates that you want to run the advert for from this page.
Now it is time for the fun part! Log into TikTok to create your advertisement.
You can create additional advertising campaigns at any time by going to ‘Campaign’ in the navigation bar. From here, you can see all your current advertising campaigns and create new ones in a click.
Creating A Winning TikTok Ad
You have set up your account and created your campaign, now it’s time to get down to business. Creating a winning advert on TikTok doesn’t have to be difficult. There are some advertising best practices for TikTok that will help you achieve results.
TikTok is all about short-form video. Short, catchy videos that are either a collection of photos put to sound or a short video. You want your advertisements to be less than 15 seconds where possible. Ads on TikTok come in three formats: horizontal, vertical, and square.
Get creative. Remember, the goal with TikTok advertising isn’t necessarily to sell a product, but to build a genuine connection with your target audience. Brand trust is key with TikTok advertising success, and by creating valuable content and interesting advertisements your target audience will love, you will succeed in this sphere.
Advertisers can use the Video Creation Kit on this network to customize video templates and images with their own images. Furthermore, there are over 300 free background music options, which means choosing music that won’t get you punished for copyright infringement is a breeze.
TikTok offers some creative programs that will help boost your advertising success. You can upload up to ten images, five videos, five ad texts, and one call to action through the Automated Creative Optimization program. This program will then generate multiple advertisements from combining the above and testing them, using the most effective ad to display to your target audience.
TikTok offers a Landing Page to Video Tool. Simply insert a landing page URL and TikTok will automatically take and combine any images from the page into a simple advertisement in one click.
Best Practices For TikTok Advertising Success
- Always adhere to TikTok’s ad specifications. These are formulated to ensure your advertisement is high-quality. You only have seconds to capture your audience’s attention, and if the advertisement is low quality? It’s an instant swipe away for viewers.
- Less is more. Always try to stick to one hook and one call-to-action per advertisement. You don’t want to bombard your viewers in the limited time you have – it comes off as very sales-like. TikTok’s audience doesn’t like this. Instead, focus on one particular element. Do you want people to visit your website? Hook them in with a catchy line and deliver the ‘visit our website now’ at the end.
- Experiment. Make lots of advertisements and try different creative formats. See which ones work and which ones do. Remember that spending multiple, smaller amounts on advertising is often more successful than running one larger campaign, at least until you fully understand how your target audience uses the app.
- Include important text in the actual video and remember that captions are limited on TikTok. Make it short, simple and effective.
- Use the key word feature in the demographic targeting in TikTok’s Ad Manager. You can utilize up to 20 keywords that will help your advert reach the audience you want.
If you’re struggling, enlist the help of a TikTok Advertising professional or use the TikTok For Business coaching services.
Remember that a mix of organic and paid advertising is key in succeeding in TikTok marketing. Your audience wants to see content from your brand that is educational, valuable and relatable as well as sales-oriented content. By combining these well, you will really begin to see results with TikTok marketing.
How Much Does TikTok Advertising Cost
The cost of your TikTok advertising will change depending on your goals, budget and timeline. TikTok gives you a lot of options in personalizing your budget and scheduling demands.
You can choose the amount per day or the total amount you’re willing to spend. Additionally, you can choose how fast you want to spend the budget. There are two options: “standard,” which distributes the budget evenly over the campaign dates, and “accelerate,” which uses it as quickly as possible.
The payment model differs depending on your goal. The CPC (cost-per-click) model will be used to charge you based on the number of clicks your ad generates. This is perfect for businesses looking to generate as many clicks as possible.
If you are looking to get high impressions, your advertisement will be displayed everywhere. It will be shown as many times as possible and the payment model is based on a cost-per-thousand (CPM) payment.
If your goal is conversion, your ad will be shown to people most likely to act once they see it. You can use a TikTok pixel to track actions that involve a conversion. oCPC (optimized cost-per-click) is the payment model for conversion goals. This ensures the adverts are shown to users who are likely to click and convert.
TikTok Ads Manager also offers bidding for CPV (click-per-views). You are bidding on 1,000 views of a 2 or 6-second video. Your ad will be shown as many times as your budget allows.
The minimum spend for advertising on TikTok starts at $10 per CPM (cost per 1000 views). Additionally, to launch a campaign, it is a minimum of $500.
TikTok’s Targeting Features
TikTok’s Ad Manager offers advanced targeting features that can streamline your ad placement and ensure you reach your target audience. TikTok lets you advertise on a variety of other platforms, such as Vigo Video (India), BuzzVideo and more. This is great for brands that are targeting certain countries for their products – TikTok is affiliated with social media brands from around the world.
If you wish to use TikTok to advertise your products and services, you will have to choose 20 keywords. By doing so, you can match your brand with a carefully chosen audience. After which, you can further target your audience by location, device, gender, language, interests, and more. TikTok’s detailed targeting features means your ads will be seen by your target audience.
This list offers you 140 unique TikTok targeting key words that can help you find your audience. TikTok also uses advanced behavior targeting mechanisms to ensure your advertisement achieves your goal. Play around with the demographics and see what works for your brand. It may require some trial and error before you find the winning solution that works for you.
TikTok offers automatic advertising placements, which is a great choice for hands-off advertisers. TikTok’s AI will place the advert where it feels it belongs, smack bang in front of your target audience.
Hooks and Call-To-Action’s You Can Use Today
- “Want to learn how-”
- “Here’s three things you need to-”
- “Want more – ? Here’s how-”
- “Earn more money with — today”
Call To Actions
- “Download our app to see what the fuss is about today.”
- “Shop our ______ range today.”
- “You know what this means. ______ now.”
- “Wait! Time’s running out, get this exclusive discount now by _____”
Your first advertising campaign may feel like an intimidating task. But with the right knowledge and a few tools, you can be on your way to creating successful TikTok ads that will engage your audience and drive sales using these best practices for TikTok advertising success.